Content Marketing
Affiliate Reviews Content
From 2022 through 2024, I wrote and edited affiliate reviews content in the home services space. Designed to rank for organic traffic at various stages of the buyers' journey, these lengthy and deeply-researched articles educate homeowners on the best services for their money and their needs. While some companies we wrote about paid for leads driven by our content, we always adhered to strict editorial ethics, developed in-depth research and rating methodologies, in some cases, tested products and services for additional firsthand information gain.
Samples
Authoritative Content
Authoritative content is educational, informative content that is well-researched, positions your site as a trusted expert and provides the right amount of detail for the target audience. It is designed to rank for informational keywords, helping users solve a problem, answer a question or find the information they're searching for—improving your brand recognition and site traffic all the while.
Not only did I spearhead the design and implementation of an authoritative content service at the digital marketing agency, Go Fish Digital, I also handled the company's biggest accounts.
All copy is ghostwritten. Samples are available upon request.
Bottom Page Content
Category content is page copy featured at the bottom of product listing pages. It targets relevant keywords to help display your array of products in front of more potential customers. It can also be used to improve your site's internal linking, which is very important for an SEO strategy.
I have written SEO-optimized category content for Staples and a family of brands that sells physical education products, fitness equipment and active furniture to schools.
All copy is ghostwritten. Samples are available upon request.
Digital PR Campaigns
While the strategy has changed considerably, securing a strong backlink profile has been an important aspect of SEO since the beginning. When Google sees that a website has links pointing to it from authoritative websites, some of that authority rubs off by proxy. Google sees this as a vote of confidence and rewards the target page with a higher domain authority of its own. My digital PR campaigns have won high-DA backlinks for more than a dozen brands.
Samples
